Tailored to our clients needs


Marketing & Strategy

Tidal’s marketing approach is tailored to our clients' needs. All ETFs launched with Tidal include a comprehensive strategic and execution plan.

  • Marketing plan & branding

  • Collateral, development, & planning

  • Communication plan

  • Save your money

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Marketing, Planning, & Branding


Tidal’s approach to marketing strategy is backed by research, supported by content-driven activities, and focused on ROI.


When building a recommended marketing plan, Tidal first takes into consideration a client’s budget.


Tactics are then prioritized and can be turned on or off according to key performance indicators (KPIs).

Collateral Development Plan



Develop a plan for the website and marketing collateral required to launch product, including:


  • Fact sheets
  • Investment cases
  • Pitch decks
  • White papers
  • Display banners
  • Social media posts


Comprehensive communication plan linked to marketing strategy to ensure execution success.


Marketing / Automations


  • Tidal’s sales enablement program is comprised of a customizable process where clients define each deal stage and respective marketing activity in the pipeline.
  • Tidal applies best practices and handles the automations in HubSpot to ensure efficiency and data integrity.
  • Sales coaching and consulting is readily available to help get clients’ sales reps up to speed. Often, Tidal provides hands-on support in the form of direct follow-up with prospective allocators.

ETF Think Tank

The ETF Think Tank will vet qualified financial advisors, schedule 1:1 meetings with our ETF strategists, and pitch your ETFs with the goal of earning advisor allocations.

We integrate the sales tools available through HubSpot to systematize the entire pipeline process and track conversions. Since we are implementing a holistic approach, your Tidal wholesaler will act on behalf of you to complete the sales cycle.

  • Sponsor an ETF Think Tank Channel and leverage the viewers and advisors that use our portal.
  • Sponsor ETF Think Tank weekly virtual events – Get Think Tanked and ETF Think Tank Exchange – to drive brand awareness across our network and member community.
  • The “Get Think Tanked” weekly show typically attracts 20,000-30,000 live views, and is followed up by a written article summarizing the discussion that’s distributed to our email network of 40,000-plus investors.
  • The “ETF Think Tank Exchange” attracts anywhere from 5,000 to 30,000 views, depending on topic, and is perennially available on-demand on Youtube.
  • A One Stop Shop Platform

    Clients receive the distribution and economics qualities of an asset manager, with the full support of an ETF platform.

    Full-Service Platform

    Single Point of Contact

    ETF Industry Experts



    Build an ETF With Tidal